(LOCKED-IN) Clay
(LOCKED-IN) Clay
Built for days when heat, sweat, and humidity try to break your style down. LOCKED-IN is a matte styling clay that gives thick or coarse hair stronger control, dry texture, and a fuller finish without the greasy weight. It grips from the roots, adds structure, and keeps your style looking sharp when the weather does not cooperate.
- Instant Volume | Dry Texture | Oil Absorbing
Almost Sold Out
Estimated Delivery Date: Expected late November
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Best For
Best For
- Hair Type: Thin, Oily, Straight to Wavy
- Climate: Hot, Humid
- Activity: Gym, Sports, Outdoor
Nourishing Actives
Nourishing Actives
Engineered with a restorative lipid complex of Shea Butter, Jojoba, and Olive Oil. This trio works to rebalance dryness typical of high-hold clays. It deeply conditions the hair shaft toreduce frizzand split ends, while Jojoba mimics natural scalp oils to ensure a healthy, non-greasy foundation.
- SHEA BUTTER
- JOJOBA OIL
- OLIVE OIL
How To Use
How To Use
Start with a small amount and break it down fully between your palms. Apply to dry hair, pushing from the roots for maximum lift and hold. Build in layers for stronger control, then finish with your fingers for a matte, textured look that stays locked in.
Full Ingredients
Full Ingredients
Water, Kaolin, Cera Alba, PEG-7 Glyceryl Cocoate, Caprylic/Capric Triglyceride, PEG-40 Hydrogenated Castor Oil, VP/VA Copolymer, Copernicia Cerifera (Carnauba) Wax, PVP, Ceteareth-20, Propylene Glycol, Magnesium Stearate, Bentonite, Olea Europaea (Olive) Fruit Oil, Butyrospermum Parkii (Shea) Butter, Fragrance, Simmondsia Chinensis (Jojoba) Seed Oil, Glyceryl Stearate, Ceteareth-12, Cetearyl Alcohol, Cetyl Palmitate, Phenoxyethanol, Cetrimonium Chloride, Ethylhexylglycerin, Polyquaternium-7, Sodium Benzoate, BHT
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BENTONITE CLAY™
Harvested from weathered volcanic ash, Bentonite Clay acts as a bio-active magnet. Its naturally negative ionic charge attracts and binds to positively charged toxins and excess sebum, effectively detoxifying the scalp as you style.
This process creates a microscopic, grit-like texture on the hair shaft, granting LOCKED-IN its structural density and a humidity-defying hold that remains completely matte.
Performance Core
Beewax
Acting as the organic binding agent, Beeswax softens the raw grit of clay minerals to ensure a buttery breakdown and effortless application. It creates a flexible, moisture-locking lattice that allows for restyling throughout the day, giving your hair a natural, pliable hold without the stiffness of traditional fixatives
- - Buttery Breakdown
- - Effortless Application
- - Pliable Hold
The Heat-Resistant Backbone
Carmauba Wax
Renowned as the 'Queen of Waxes,' it engineers the product’s structural backbone. With its naturally high melting point, Carnauba Wax reinforces the clay against intense heat and humidity, preventing style collapse and maintaining a rigid, architectural definition that stays upright all day.
- - Structural Backbone
- - Heat Resistance
- - Anti-Collapse
The Locking Shield
VP/VA Copolymer
The scientific muscle behind the hold, this advanced polymer forms an invisible, humidity-proof shield around the hair shaft. It effectively 'locks' your style in place with superior memory, ensuring your look survives external elements and remains sharp from morning commute to late-night events.
- - Humidity Shield
- - Style Memory
- - 24 Hour Lock
Why choose us
The difference is not marketing
It's how we built it.
What we formulate for
Higher % = Higher Formula Focus
Nourishment
Conditioning oils, butters, proteins, and hair-supporting ingredients are built into this styling experience.
Performance
Hold, texture, volume, and control designed for movement, heat, and humidity.
Hair Feel
Refined to spread, settle, and style without feeling unnecessarily heavy or stiff.
Versatility
Our formulas are built around different hair types, finishes, styling goals, and ways men actually wear their hair.
Scent
Refined fragrance profiles designed to elevate the experience, never overpower it.
(LOCKED-IN) Clay
(LOCKED-IN) Clay
Selling Fast!
Built for days when heat, sweat, and humidity try to break your style down. LOCKED-IN is a matte styling clay that gives thick or coarse hair stronger control, dry texture, and a fuller finish without the greasy weight. It grips from the roots, adds structure, and keeps your style looking sharp when the weather does not cooperate.
- Instant Volume | Dry Texture | Oil Absorbing
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